In the last 12 months, I’ve been lucky to speak in some events in Ukraine, in Portugal and in Spain and to participate in some very deep conversations with Golden, Pamela, Bruce, Ricardo, Marco; some of my friends from my alma mater, the Illinois Tech Institute of Design and from work (Javier, Sergio, Paola, Paula, Carlos, Rafa, David). After talking about food and travel (probably the topics I’m more curious about) we have been discussing about how technology affects our life; the tech mindset; the smart-everything fever and, what IoT means, beyond the billions of connected objects that most tech reports say will exist.
Many times I heard and read that if a taxi driver or your hairdresser gives you advice on the stock market, it’s a sign of a financial bubble. Don’t get me wrong. There’s nothing wrong with a taxi driver or a hairdresser (or a geologist, doctor, designer, etc) having interest in capital markets, but when everybody becomes an investment expert a market bubble could be happening and burst…soon.
A couple weeks ago, I attended the first edition of Productized Conference in Lisbon. I was invited to run a workshop on understanding experiences and to give a short lecture on what's happening now.
It was a very nice crowd. It’s always great to meet people who are also trying to create change and bring "the NEW"* to our lives. That also means that we are all struggling along the process.
A couple weeks ago I had a nice videochat with Golden Krishna, author of the book The Best Interface is no Interface. It was great to connect with someone who is in a similar path as many of us are; trying to make people understand that UX is not UI and also giving solutions that can make people forget their obsession for screens and interfaces.
After my first post I got very interesting comments, funny messages, feedback and also some misunderstandings. For those who got a bit confused, I didn't mean to say shampoo companies were wrong. It was just an example that I experienced in my past life as a marketer; an analysis of how human perspective is different than industry perspective; and how human perspective might open different opportunities for innovation.
Innovation is an overused word these days. It's also one of those words that we don't know how to define. Just by quickly googling the word “innovation" I got almost 384 million results in a third of a second. That sounds like a lot. (As a reference, a search for “creativity” and “sustainability” gave me 197 and 39 million results respectively).
First of all, I agree with the idea that most of the examples of sharing economy (Uber, Airbnb, BlablaCar) are not a sharing economy. Let’s call it by its name: it’s more about taking advantage of unused capacity (in a manufacturer way of saying) to our favor. That is, making money* by using our assets to the full capacity: We have an extra room/house, we put it for rent. We don’t use our car while at work, we put it for rent. We don’t “share” it, we charge for it. And as Rafa said, it’s been the good old concept of renting!